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Sky Rig SA

A custom business platform for a Johannesburg building maintenance specialist: waterproofing, roof coatings, damp treatment, high-rise access, operating nationwide. Live and generating enquiries.

Industry: Building Maintenance, Waterproofing, High-Rise Access| Type: Custom Platform, SEO, Lead Generation
Next.jsSupabasePlatformSEOLead Generation
The situation

Sky Rig SA is an established, technically capable building maintenance contractor doing serious work: waterproofing, torch-on and bitumen systems, basement tanking, roof coatings, high-rise window cleaning and painting, all delivered by rope access, boom lift, or scaffold. Their problem was not the quality of the work. It was that none of it was visible online. Contractors looking for a reliable subcontractor, managing agents needing a quote for a body corporate, developers closing out a snag list: all of them were going somewhere else, because Sky Rig had no platform to find them on. The business was running entirely on referrals, which meant growth was capped at who already knew them.

What we built

We built a full custom platform on Next.js and Supabase. The public site covers Sky Rig's complete service offering: waterproofing systems specified to substrate, reflective roof coatings, damp diagnosis at the cause, basement tanking, high-rise window cleaning, and facade painting. Each service is described with the kind of technical clarity that earns trust with the people who are actually making the call. The site also explains how Sky Rig works with each client type specifically: reliability and programme fit for contractors, straightforward quotes with compliance paperwork for managing agents, snag list capacity for developers, and clean on-site conduct for estates. A projects section with real job photos from completed waterproofing and maintenance work closes the credibility loop. Quote requests and WhatsApp links are placed at every logical decision point. The platform is hosted on their own domain and fully owned by them.

Key strategies
  • Built a clear, structured services architecture covering all six service lines with spec-level detail that matches how procurement decisions are actually made
  • Designed the site to speak directly to each of Sky Rig's four client types: contractors, managing agents and body corporates, developers, and estates
  • Created a projects portfolio with real job photography to show the calibre of completed work across building types
  • Wrote copy focused on outcomes and compliance, not generic capability claims, to match how clients in this sector evaluate contractors
  • Structured every page for local and national SEO targeting waterproofing, rope access, and building maintenance search intent
  • Built a quote request and WhatsApp enquiry flow optimised for mobile, where most of their audience first encounters a business
  • Delivered on a custom Next.js and Supabase stack: no page builder, no monthly platform fee, no vendor dependency
Results achieved
  • Platform live at skyrigsa.co.za: services, projects, and quote request all operational
  • Six service lines documented clearly, each with the detail that procurement decisions are based on
  • Four distinct client-type sections matching how each audience thinks about a contractor
  • Projects portfolio with real job photography establishing credibility before the first conversation
  • SEO structure targeting waterproofing, rope access, and building maintenance nationally
  • Quote request and WhatsApp enquiry flow converting site visitors into leads without manual follow-up
  • Custom codebase: no ongoing platform fees, owned entirely by the client
The outcome

Sky Rig SA can now be found by the clients who are actively looking for a contractor with their capability. A managing agent who needs a waterproofing quote for a body corporate, a developer closing a snag list, a contractor looking for a reliable rope access subcontractor: they can all land on skyrigsa.co.za, understand what Sky Rig does and how they work, see the completed jobs, and send an enquiry directly. The business no longer depends entirely on referrals to grow.

We have been doing great work for years but no one could find us online. Now we have a site that shows what we do, and enquiries are coming in on their own. It has made a real difference.

Nico Sheppard, Sky Rig SA

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