The concepts behind AI visibility,
explained plainly.
No jargon left unexplained. These are the underlying ideas, structured data, entity SEO, how each major AI system actually works, that every service in the AI Visibility Hub builds on.
What is AI Visibility?
AI visibility is how clearly, accurately, and confidently AI systems can describe, recommend, and cite a business when someone asks them a relevant question.
Read moreWhat is Generative Engine Optimisation?
Generative Engine Optimisation (GEO) is the structured discipline of optimising entity clarity, structured data, and content for AI systems that generate answers rather than only rank links.
Read moreHow ChatGPT Finds Businesses
ChatGPT draws on a combination of patterns learned during training and, where enabled, live web browsing, favouring businesses that are clearly and consistently represented across many independent sources.
Read moreHow Google AI Overviews Work
Google's AI Overview synthesises an answer from multiple retrieved sources and cites a small number of them directly, drawing on structured data, page authority, and content clarity.
Read moreHow Perplexity Chooses Sources
Perplexity retrieves from a broad set of web sources, evaluates them for relevance and credibility, and constructs an answer with visible citations to the specific pages it drew on.
Read moreStructured Data, Explained
Structured data gives AI systems a direct, machine-readable description of a business's facts, rather than requiring them to infer meaning from prose alone.
Read moreEntity SEO, Explained
Entity SEO defines a business as a clear, structured concept with unambiguous facts and relationships, rather than leaving AI systems to infer meaning from prose alone.
Read moreKnowledge Graph Optimisation, Explained
A knowledge graph is a structured, machine-readable model of entities and their relationships; optimising for it means giving AI systems a clean, unambiguous record to draw on.
Read moreAI Citations, Explained
A citation is when an AI system explicitly names a business as a source within a generated answer, a stronger, more visible outcome than simply being mentioned somewhere online.
Read moreAI Content Optimisation
Content built for AI systems states its answer clearly and early, in a directly quotable form, rather than burying it under a long preamble written for a different kind of reader.
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